A Sweet Beginning

The origins of the Fredog can be traced back to a heartfelt gesture. One fateful day, Felix's girlfriend was creating a bulldog-themed artwork as a birthday present.

Inspired by the adorable design, they decided to bring it to life in a culinary form. After some experimentation and customisation, they transformed the traditional Japanese Taiyaki into the charming shape of a French bulldog. With their newfound creation, Fredog was born, ready to enchant taste buds and win hearts.

Crafting Irresistible Flavours

Felix & French prides itself on offering a diverse range of both sweet and savory Taiyaki flavours. Among their signature sweet treats, customers can indulge in the likes of chocolate Mochi Oreo, banana, matcha Mochi red bean, Biscoff/vanilla custard, and peanut butter, chocolate & banana. The addition of Mochi, a soft and sticky dessert, enhances the taste, creating a truly delightful experience.

For those with a savory palate, Fredog also comes in savory flavours like ham & cheese, corn cheese, and smoked salmon cheese. They even cater to spice lovers with a tantalising spicy option.

Balancing Passion and Commitments

While the Fredog continues to captivate taste buds, the business remains a part-time endeavour. Currently working as a barista during weekdays, Felix devotes his spare time to the flourishing venture. However, as the business gains momentum and popularity, Felix envisions a future where Felix & French becomes a full-time occupation, allowing him to nurture his passion wholeheartedly.

Overcoming Obstacles

Building a small business from scratch is no easy feat, and Felix & French's journey is no exception. Felix’s initial lack of familiarity with the process posed a significant challenge. As a student new to Perth, he navigated the complexities of applying for food registration, obtaining vehicle licensing for the trailer, and becoming part of the food stall community.

Breaking into an established network presented its own hurdles, as Felix worked to forge connections and integrate the business into the vibrant food stall scene. However, these challenges only served to strengthen his determination and resilience.

Dreams for the Future

Looking ahead, the Felix & French team envisions a future where their unique creation becomes a household name. They aim to expand their presence by inviting like-minded individuals to join their venture and participate in various markets across the country. Ultimately, their greatest aspiration is for every Australian to have the opportunity to savour the delightful Fredog at least once in their lives.

Embracing a Thriving Market

Although Felix & French is a relative newcomer to the market scene, its impact has already been felt. The team recognises the potential of the bustling markets they are entering and eagerly anticipates the opportunities it will bring. While they may be new to Perth Makers Market, their passion and commitment to quality assure them a warm reception.

Felix & French is a testament to the power of creativity and determination in the world of small business. From a heart-warming gift idea to a sought-after culinary delight, the Fredog has swiftly established itself as a beloved treat in Perth.

Find them at Perth Makers Market this Sunday, 21 May at Goolugatup Heathcote, and try this mouth-watering treat for yourself, and give them a follow on Instagram and show them some love - Felix & French.